Marketing Specialist (E-PUBLISHING DIVISION)

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Responsibilities:

  • Collaborate with the head of marketing and communications/ operations to understand the unique selling points of the division and incorporate them into marketing materials.
  • Create compelling and engaging content for digital marketing campaigns, including social media, email newsletters and online advertising.
  • Develop and execute comprehensive marketing strategies to promote our e-publishing services across various digital platforms like LinkedIn, Instagram, Facebook, Google and our website.
  • Manage social media channels to increase brand visibility, engage with the audience to drive traffic towards Cameo’s publishing services.
  • Utilize SEO strategies to optimize online content and improve search engine rankings.
  • Analyze key performance indicators (KPIs) and marketing metrics to assess the effectiveness of campaigns and make data-driven recommendations for improvements.
  • Coordinate with external partners, influencers, and industry stakeholders to enhance our reach.
  • Monitor industry trends and competitor activities to identify opportunities for growth and differentiation.
  • Plan and execute online events, promotions, and other marketing initiatives to boost customer acquisition and retention.

Qualifications:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Proven experience in digital marketing.
  • Strong understanding of digital marketing channels, including social media, email marketing, content marketing, and SEO.
  • Excellent written and verbal communication skills, with the ability to create compelling and persuasive marketing content.
  • Familiarity with analytics tools to measure and analyse marketing performance.
  • Creative thinking and the ability to generate innovative marketing ideas.
  • Proficiency in marketing software and tools.
  • Ability to work both independently and collaboratively in a fast-paced environment.
  • Strong organizational and project management skills.

Preferred Qualifications:

  • Experience with marketing.
  • Knowledge of e-publishing platforms and trends.

Job Types: Full-time, Permanent

Pay: ₹10,329.05 - ₹50,000.00 per month

Benefits:

  • Health insurance
  • Provident Fund

Schedule:

  • Day shift

Application Question(s):

  • Do you have knowledge in E-publsihing platforms & trends?

Work Location: In person

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