<h1>Performance Marketing Graphic Designer</h1>
<p><strong>Location:</strong> [Remote / Hybrid / On-Site — San Diego]
<strong>Type:</strong> [Full-Time / Contract]
<strong>Team:</strong> Creative
<strong>Reports to:</strong> Creative Manager</p>
<h2>About the Role</h2>
<p>We're a performance-driven creative team building paid social and direct-response content for fast-growing DTC and ecommerce brands. Our ads are measured against real numbers — and our static creative carries just as much of that load as our video.</p>
<p>We're hiring a <strong>Performance Marketing Graphic Designer</strong> to own static ad creative across Meta, Google Display, and Native platforms. You'll design thumb-stopping statics, build out high-volume variations to test hooks and angles, and treat every ad as a conversion problem to solve — not just a layout to make pretty. The goal is simple: statics that win at the auction and scale.</p>
<p>If you understand why one headline-and-image combination crushes while a more "designed" version flops — and you've got the data instinct to know the difference — this role is for you. And if you can code, you'll have room to build things most designers can't.</p>
<h2>What You'll Do</h2>
<ul>
<li><strong>Design high-converting static ads</strong> for Meta (Facebook/Instagram), Google Display, and Native platforms — optimized for thumb-stop rate, CTR, and ROAS, not just visual polish.</li>
<li><strong>Produce creative variations at volume</strong> — multiple hooks, headlines, layouts, and angles per concept so the media team always has fresh statics in rotation for testing.</li>
<li><strong>Master the direct-response static formats</strong> that actually perform: native/editorial-style ads, advertorials, before/after, comparison charts, social proof and review layouts, infographic ads, and UGC-style statics.</li>
<li><strong>Win the feed in the first glance</strong> with strong visual hierarchy, punchy headlines, and design that communicates the value prop instantly.</li>
<li><strong>Use AI image tools</strong> (Midjourney, Firefly, DALL·E, Ideogram, or similar) to expand concepting speed and generate assets, backgrounds, and variations.</li>
<li><strong>Work the data.</strong> Review creative performance (CTR, CVR, ROAS, thumb-stop rate) and iterate your designs based on what's actually converting.</li>
<li><strong>Collaborate closely</strong> with media buyers, strategists, and copywriters on audience insights, product positioning, and funnel strategy.</li>
<li><strong>Stay current</strong> on platform specs, ad formats, design trends, and ad-policy/compliance requirements across channels (including health-adjacent advertising standards where relevant).</li>
</ul>
<h2>Coding / HTML — A Big Plus</h2>
<p>This isn't required, but it's a real differentiator and you'll get to use it:</p>
<ul>
<li>Build <strong>HTML/CSS ad components</strong>, end cards, and interactive units.</li>
<li>Design and code <strong>advertorials, sales pages, and landing pages</strong> that match the ad creative and convert.</li>
<li>Create <strong>templated, dynamic systems</strong> so static variations can be produced at scale instead of one-by-one.</li>
<li>HTML email design and build.</li>
</ul>
<p>If you live in Figma <em>and</em> are comfortable in code, tell us — it moves you to the top of the stack.</p>
<h2>What Success Looks Like</h2>
<ul>
<li><strong>First 30 days:</strong> You're shipping clean, on-brief static ads with fast turnaround and learning our brands, accounts, and creative testing process.</li>
<li><strong>First 90 days:</strong> You're independently producing testable static variations across formats and proposing hooks and angles based on what the data is telling us.</li>
<li><strong>Ongoing:</strong> Your statics consistently produce winners that scale — and you can point to the metrics that prove it.</li>
</ul>
<h2>What You Bring</h2>
<ul>
<li><strong>2–4 years</strong> designing static creative for paid social and performance marketing (agency or in-house DTC/ecommerce experience strongly preferred).</li>
<li><strong>Expert command</strong> of Figma and the Adobe suite (Photoshop, Illustrator), plus hands-on experience with AI image generation tools.</li>
<li><strong>A real understanding of direct-response advertising</strong> — hooks, angles, offer structure, visual hierarchy, and the psychology of what makes someone stop scrolling and click.</li>
<li><strong>Channel fluency:</strong> you've designed specifically for Meta Ads Manager, Google Display, and Native networks, and you understand the spec and behavior differences between them.</li>
<li><strong>Speed without sloppiness</strong> — you thrive on quick turnarounds, high output, and iterative testing cycles.</li>
<li><strong>A portfolio</strong> of high-performing static ad creative, ideally with the campaign results or metrics to back it up.</li>
</ul>
<h2>Bonus Points</h2>
<ul>
<li>HTML/CSS and front-end coding ability (see above — this is the big one).</li>
<li>Familiarity with advertorial, sales page, and landing page design.</li>
<li>Light motion or animated static (GIF/HTML) experience.</li>
<li>Knowledge of A/B testing frameworks and creative optimization cycles.</li>
<li>A track record collaborating directly with media buyers, performance marketers, and copywriters.</li></ul>
